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New York Yankees to Collaborate Its Ticket Resale Business with Ticketmaster

February 12th, 2013 at 10:22 AM
By Bob Moseman

In more of an off-field bit of news, ESPN.com sports business reporter Darren Rovell reports that the Yankees have decided to part ways with StubHub and pursue a relationship with Ticketmaster, which in turn will create the Yankees Ticket Exchange,

“The Yankees Ticket Exchange will be a safe, convenient, reliable and expedient way to purchase and sell guaranteed authentic Yankees tickets," Yankees managing general partner Hal Steinbrenner said in a statement. "It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial websites, all of which give rise to counterfeit tickets."

'jumbotron' photo (c) 2009, donielle - license: http://creativecommons.org/licenses/by-sa/2.0/

While Major League Baseball has an official deal with StubHub, making them the primary resale destination, the Yankees have decided to join the Los Angeles Angels as the only two teams in the league that will not use StubHub.

The newly-founded exchange will alleviate the stress for season-ticket holders, who will no longer have to worry about StubHub "shorting" said holders market as it has been claimed to do.  However, the exchange also allows the season-ticket holder to set their own market for ticket sales, which could also benefit the prospective ticket buyer if the seller looks to sell below face value.

Needless to say, it's very speculative at this point how beneficial this arrangement will be to both the buy and sell side of the ticket exchange. The tickets will be available for immediate download upon the completion of transaction.

Wallace Matthews of ESPNNewYork.com first speculated the potential StubHub opt-out in early December thru a source with knowledge of the situation.

 

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Tags: Baseball, Hal Steinbrenner, Los Angeles Angels, MLB, New York, New York Yankees, StubHub

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