The New York Yankees announced their 2012 ticket pricing on Tuesday. With a lackluster attendance record in 2011, the Yankees finally listened to critics and fans being priced out of the new stadium. In 2012, the Yankees will drop prices on one-third of their tickets; however, fans will be forced to pay more for the right to sit on a steel beam.
One-third of all tickets available for the 2012 season will be priced at $30 or less; however, ticket prices will be going up again for Bleacher Creatures and Grandstand dwellers.
Seats between the bases at Field Level will remain the same, while outfield Field Level seats in fair territory will range from $10 to $35. Grandstand seats between the bases will also increase by $5, jumping to $28.
Perhaps the most noted increase is the 33 percent increase Bleacher Creatures will be forced to shell out. Now, for the honor to seat on a steel bench 350 feet from home plate, you'll have to shell out $20 compared to the $12 price of 2010.
Yankees COO Lonn Trost told the New York Post tht StubHub is to blame for the price hike.
“We have brought in an outside company to assist us, and they believe this is the appropriate market because of the secondary market.”
It's interesting that Trost would blame StubHub for price gouging when Major League Baseball willingly teamed up with the online marketplace owned by eBay. If Major League Baseball really cared about price hikes, they could easily sever ties with StubHub and ban those caught selling tickets on the site from purchasing more tickets, like the Yankees did in 2007.
“[Price hikes on StubHub] only holds true for the premium games. When it gets into the dog days and midweek games, you can go to StubHub and find those bleacher tickets going for $3 or $5 What really gets me and a lot of people [in the bleachers] is now we’re on par with grandstand seats, where there are backs on the seats. I sit on a bench.
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